Stunning Eyewear & ​Sunglasses

About Us

At Bird’s Eye View Optical, our primary goal is to genuinely care for our ​clients as an optical retail store owned by opticians. We specialize in selling ​custom eyewear and contact lenses. Our mission is to assist you in ​achieving optimal vision with personalized eyewear. When you visit our ​store, we offer a tailored and exclusive experience to help you select the ​essential fashion items that you wear daily.

We have a diverse range of frames to meet everyone’s requirements. While ​we stock popular brands like Oakley and Ray Ban, we emphasize sourcing ​frames from independent companies based in Barcelona, Denmark, Italy, ​Germany, and the USA.

We are eager for you to become a part of the Bird's Eye View family, and we ​are committed to treating you as such.

Kristy Gellings

ABOC Optician

Here’s the Scoop on Us!

We have worked in the optical ​industry together for 17 years, ​sharing a bond like no other. Both ​raised on nearby farms in the ​surrounding Fond du Lac area, we ​understand the importance of hard ​work. Our main goal is to assist you ​in discovering the perfect pair of ​glasses, but we also prioritize our ​families, cherishing every moment ​spent with them. Outside of work ​and family time, we indulge in ​activities like cooking, knitting, ​photography, reading a good book, ​and exploring genealogy.

Each frame that arrives in our store is carefully selected by hand, keeping a diverse range of customers in mind. Our chosen designs are intended to enhance your style and make a statement. Our collections feature a variety of options, from bold and vibrant colors to sleek and sophisticated finishes, catering to various preferences. Whether you lean towards classic or contemporary designs, our frames seamlessly combine quality craftsmanship with a touch of uniqueness. Explore our timeless and elegant selection to find the ideal frame that reflects your individuality and enhances your style.

Prescription

Shopping

Consultation

Remember to bring your current glasses or contact lens prescription with you. If you don't have it, we can contact your eye doctor and retrieve it for you.

We are dedicated to customizing your shopping experience just for you! We will assist you in discovering a frame that you adore!

We will have a ​conversation with you to ​understand how you use ​your glasses, and then ​suggest the most suitable ​lens option for you.

At Bird's Eye View Optical, we prioritize your satisfaction by ​using the direct care model for purchasing glasses. By ​bypassing traditional insurance, we offer a more ​personalized and efficient experience, providing a wider ​range of high-quality frames and lenses tailored to your style ​and vision needs.

Our direct care model ensures transparent pricing without ​the hidden fees often associated with insurance plans. This ​allows you to make informed decisions about your eyewear, ​choosing frames and lenses that suit your preferences and ​budget while benefiting from competitive prices.

Additionally, this model lets us focus on delivering ​exceptional service. Without the hassle of insurance, our ​knowledgeable staff can dedicate more time to helping you ​find the perfect glasses, ensuring a seamless and enjoyable ​purchasing experience. At Bird’s Eye View Optical, we believe ​in making your eyewear journey as smooth and satisfying as ​possible.

What Our Client's Say?

“10 out of 10 on the glasses. 20 out of 10 on the service. What a spectacular (see what I did there?) addition to downtown. 🤓”

-Google Review-

“Angi and Kristy REALLY understand the value of customer service. They are so welcoming, helpful, and knowledgeable. You will walk out of there looking and feeling great. If they don't have exactly what you are looking for (which is unlikely but possible), they will order it in for you. We are so fortunate to have them downtown!”

-Google Reivew-

Let us help you find your next pair of glasses!